SAFE COSMETICS FOR CHILDREN
PINKY
COSMETIC
STORY
WITH A MOM'S HEART
Precious
experiences
As a former kindergarten teacher,
I accumulated valuable experiences
teaching children.
During that time, I observed attentively
to understand what captured the children's
interest and brought them joy.
Recognizing
Needs
Saying "NO!" every time children draw lips
and paint their nails with crayons,
a strong question arose:
“Why do children want to put on makeup?"
Imitation*
In the eyes of children, 'makeup' has been
a natural imitation behavior,
following beloved actions of their mothers.
*Imitation Behavior
Imitation plays a crucial role in a child's social learning and development. Especially during the process of forming and evolving their self-identity, children tend to imitate a specific person who is positively perceived,
often mother, serving as a positive role model .
Necessity
WHY NO? SAY YES!
To allow children to freely imitate
their moms applying makeup,
WE NEED
SAFE COSMETICS
FOR CHILDREN.
Core Values
We design products for children
with safe ingredients
to craft enjoyable cosmetics
that delight all senses,
from a mother's heart.
Overview
Company Name
Established Date
Pinky Cosmetics Co.,Ltd.
January 01, 2015
CEO
최시원 | Choi Siwon
39, Banwol-ro 81beon-gil, Seo-gu,
Incheon, Republic of Korea
Main Products
Children's Color Cosmetics
Skin Care
Bubble & Bath
Hair Care
CEO
Global
Business
Dept.
Logistics
Dept.
Design
Dept.
General
Affairs
Dept.
Strategy
Planning
Dept.
History
Participation in
· Intercharm Korea Exhibition
· Cosmoprof Asia Exhibition
· Boom Up Korea Export Consultation Meeting
· KEPCO KDN Overseas Buyers Invitation Exhibition
· Vietnam International Premium Products Fair
· Beauty Expo & Cosmobeauté Malaysia
· K-Beauty Expo Korea
· G-Fair Korea
· Overseas Market Exploration Team of 5 Countries
Exclusive Distribution Agreement
· with Distributor "L" in Turkey
· with Distributor "A" in Monolia
·with Distributor "L" in Singapore
- Entry into Artbox
- Global Online Distribution Network Power-Seller
Development Project Phases 2-4
- Selected for KOTRA x Alibaba Koala Project
- Entry into Homeplus Branches Nationwide
2023 -2024
Exclusive Distribution Agreement
· with Distributor "M" in Indonesia
· with Distributor "H" in Taiwan
- Launched Vladivostok Branch Office
- Transitioned to a corporate entity.
- Relocation of Pinky Cosmetic's Headquarters
- Selected as an Excellent Company in KOTRA Power Seller Development Project
- Trademark for Global Brands I'M PINKY / PINKY KIDS / 贝琪公主
2021 - 2022
Entry into
· Lotte Mart
· Toys "R" Us Nationwide
· 13 platforms including online open markets,
social commerce, comprehensive malls
- Official Malls in 6 Countries on Shopee
- Establishment of a Branch Office in China
- Initiation of B2B International Trade
- Launch of the children's cosmetic brand "Pink Pricess"
- Establishment of Pinky Cosmetic
- Registered as a Responsible Seller of Cosmetics
2015 - 2020
Brand, Character
Pinky, who loves the color pink, is a 6-year-old girl
who wants to be a fantastic adult like her mom.
Though Pinky always bickers with her twin brother, Tonky,
they are the best friends like no other in the world.
"What should we do today to have fun?"
Sales
Channels
Market Trends
In the midst of global urbanization and industrialization, birth rates are decreasing.
However, there's a notable shift as parents show a growing inclination
to invest more in the education and overal expenses for each child.
Projected market size
by 2035
1,810,000,000$
This trend is particularly evident in the prosperous Asian market, where there's a rising demand for 'safe children's cosmetics,' resulting in a substantial annual growth.Korean cosmetics, recognized for safety and quality, hold a dominant position in the 'children's cosmetics' market, with Pinky Cosmetic leading the way.
Average
annual
growth rate
for global
children's
cosemtics
7.00%
Corporate Social
Responsibility
Equal Opportunity and Stable Work Environment
We ensure employee stability by offering fair treatment, prohibiting discrimination,
and cultivating a supportive atmosphere for our employees.
Respects Diversity and Inclusive Culture
We value the diverse backgrounds of our employees, cultivating a creative
and open corporate culture that promotes successful teamwork.
Charitable Activities
We actively participate in consistent charitable activities, bringing hope
and fulfilling soscial responsibility for children in challenging environments.
Environmentally Friendly Products
In pursuit of a sustainable future, we are dedicated to developing eco-friendly products.
Safe and Trusted Products
Prioritizing children's safety and well-being,
we eliminate harmful substances and utilize verified ingredients.